What does it really take to run a modern hospitality business?

Over the last 12 months, the most successful hoteliers have redefined what ‘good operations’ look like. For many, that’s leaning into automation, embracing new revenue models and investing in experiences that guests (and staff) truly love.

At ÐßÐßÊÓÆµ, we’re not just responding to that shifting mindset, we’re leading them.

We’re always focused on delivering the tools hoteliers need to operate smarter, grow revenue faster, and stay ahead of what’s next. To spotlight some of our biggest updates, we created a product recap video featuring our CEO and Founder — showcasing the innovations that are helping hoteliers transform how they run their properties.

or read on for the highlights and a glimpse into the future of hospitality, powered by ÐßÐßÊÓÆµ.

Table of contents

More direct bookings. Less revenue lost to OTAs.

Online travel agencies took in $266 billion in global bookings last year — a good portion of that comes from the fees they charge hotels. In some cases, the fees are as much as 25%. We prioritized finding ways to help hoteliers take back control of their revenue. Recent launches include:

  • An upgraded Guest Portal that makes it easier for guests to book directly
  • A new Hourly Booking Engine, helping properties monetize underused facilities and spaces
  • ÐßÐßÊÓÆµ for Salesforce, to help hoteliers unlock rich guest profiles for better personalization

After all, more direct bookings = more profit, stronger loyalty and less dependency added on.

Time-saving tech for teams and guests alike

Staffing challenges remain one of hospitality’s biggest barriers to growth. According to , labor shortages and rising costs continue to be top concerns for hoteliers heading into 2025. Having the right tools in place can ease the pressure and help teams work more efficiently.

To help ease the operational burden, we’ve introduced new tools that simplify daily tasks and give teams more time to focus on guests.

  • Digital Key lets guests unlock their room with their phone — activated automatically after online check-in for a seamless, contactless arrival.
  • ÐßÐßÊÓÆµ Terminal S2, integrated with ÐßÐßÊÓÆµ Payments and POS, streamlines on-site transactions – enabling faster, secure payments across the front desk, restaurants, and hotel spaces.
  • ÐßÐßÊÓÆµ Kiosk Enhancements that help reduce check-in time by up to 50% and drive more early arrival upsells

When the tech just works, your staff can focus on what really matters: the guest.

Decisions backed by data, powered by AI

AI isn’t just the future — it’s already reshaping how hoteliers operate today.

Our latest updates include:

  • The addition of Atomize RMS to ÐßÐßÊÓÆµ for AI-driven room pricing and optimization
  • Smart Tips for AI-generated recommendations based on historical and forward-looking data
  • Match & Merge feature which automatically detects and consolidates duplicate guest profiles

These aren’t tools for data scientists, they’re everyday enhancements with real revenue impact.

Beyond the room: new revenue streams, unlocked

Today’s hospitality leaders think beyond bed nights. So do we.

We’ve equipped hoteliers with tools to help properties diversify and maximize every bit of space:

  • ÐßÐßÊÓÆµ Events, a powerful new way to book and manage meetings, groups and MICE revenue
  • A new Amadeus integration to boost global distribution and high-value visibility
  • Payment Request by Invoice to simplify the invoicing and payment collection process for properties

Not every PMS supports this kind of flexibility. But the future of hospitality demands it, and ÐßÐßÊÓÆµ delivers.

This is what progress looks like.

We’ve launched dozens of updates over the past year. And each one is built to help modern hoteliers grow with more speed, agility and confidence.

Whether you’re already part of the ÐßÐßÊÓÆµ community or just curious what the future of property management looks like, our latest product recap is worth a watch.

Book a demo to see how it all comes together